For the past year, Behind the Rabbit Productions has partnered with a lifestyle project called The Slash Generation, a weekly series on Facebook that includes a vlog from Maria Aparo as well as videos from people we feature on the site. The Slash Generation refers to people of any age who are managing multiple careers. We’ve been creating and managing video content for the project, and we are currently developing a web/television series and podcast.
For the first big promo, we wanted to illustrate the aspect of playing multiple roles in a fun and entertaining way. I came up with the idea of seeing behind the scenes of a promotional video where Maria would play all the roles. She’d be the director, the sound person, the production assistant, the camera operator, and then play herself as the host/presenter.
For the production, we had a small crew. Marcello Carnevali shot the promo and Lera Vital assisted on crew. We shot it in an afternoon in a studio which gave the video authenticity and added production value. It was tedious with Maria having to switch costumes after each setup, but all in all the shoot went very smoothly.
Post production involved some special effects like compositing and rotoscoping in order to create the effect where Maria appears to be in the same shot with herself. The decision to have the crew scenes be in black and white and the green screen shot to be in color came from necessity. We wanted to show the difference between on camera and off, and that was a visual short cut. It also gave a certain shine and glamor to an otherwise drab studio. Marcello did a great job with the edit, and I credit him with the look and the feel of the promo. Finally Christopher Gillard brought the promo to life with his wonderful score.
The Slash Generation is a growing project we hope to develop further. It has a lot of potential for filmmakers. Think about every DIY filmmaker you know.They’re all wearing many hats as writer/director/producer/editor, etc.. If you’re a filmmaker or anyone with a multifaceted background, The Slash Generation is definitely worth checking out.